Management

Peter Nordberg - Chief Executive Officer

Mr. Nordberg has over 25 years of sales, operations and executive management experience predominantly in the high technology field ranging from start-up organizations to privately and publicly held multi-billion dollar organizations. Prior to MAX, Mr. Nordberg was the Managing Director of privately held NorthRock Partners, an enterprise technology consultancy primarily focused on start-up organizations and building organizations to scale on a worldwide basis.

Mr. Nordberg was also a member of the Board of Directors of Propero Ltd. a venture-backed (3i) virtualization technology company headquartered in London, England. Mr. Nordberg has also provided assistance to various venture capital firms performing due diligence for evaluation of investment or providing strategy or execution assistance to VC funded portfolio companies. Prior to NorthRock, Mr. Nordberg was President and CEO of venture backed CrossCommerce, which provided a "sell side" SAAS based application suite to Fortune 1000 manufacturers. Prior to CrossCommerce, Mr. Nordberg was President of WebLogic; an enterprise software start-up based in San Francisco where he grew the organization by helping close the first 200 enterprise customers while closing two rounds of funding. WebLogic was acquired by BEA Systems for $200M and currently carries a multi-billion dollar market cap. Mr. Nordberg has also been a speaker at industry related events such as Venture One, Enterprise Outlook, Java One and various Java User Groups throughout North America. Mr. Nordberg has also held executive sales and management positions with Computer Associates (Divisional Vice President), Ingres/The ASK Group (Vice President of North America, and AT&T (Regional Manager).

Mr. Nordberg to date has assisted or led the raising of over $85M in private and institutional funding.

Craig Case – President

Craig graduated from the University of Utah in 1979, and immediately went to work for Xerox Corporation, where he twice excelled as the Top Sales Person in the United States. Craig joined Franklin Covey in 1988 and founded the sales division that serviced network marketing and direct-selling companies around the world.

While at Franklin he shared the principles of leadership personal effectiveness with 80,000 direct sellers in 15 countries. Craig has consulted with such industry giants as Nu Skin Enterprises, USANA, Nature’s Sunshine Products, Avon, Amway and Mary Kay Cosmetics.

Craig is a past board member of the Direct Selling Association (DSA), and served as president of Advantage Marketing Systems (AMS) and Enliven International, both nutritional network marketing companies.

Craig and his wife Marsha live outside Salt Lake City, and are at various stages of raising nine children. They enjoy their evenings after 11:00 p.m.

Jeff Hill – Chief Financial Officer

Jeff began his career with an international accounting firm and worked with a variety of clients consulting, auditing and managing supply chains.

Jeff then went to work for an international network marketing company as the Director of International Finance. During his time there, he assisted in the opening of numerous international markets, facilitated company acquisitions, developed a team to implement a global ERP system and ensured compliance with all local rules and regulations.

Karl Augat, Chief Operations Officer

Karl is an experienced sales, operations, and technology veteran who brings to Max International over 20 years of management experience, both in U.S. and International markets. Prior to joining Max, Karl ran global sales and marketing for iCentris, Inc., a global provider of enterprise software and network marketing consulting services targeting the Direct Selling Industry. At iCentris, Karl and team doubled revenues year after year, increasing sales by 600% over a 4-year period. Prior to iCentris, Karl served as a Practice Director of Entology, a professional services organization focused on Fortune 100 companies with an emphasis on pharmaceutical companies.

Karl's previous company experiences include: Zareus, CrossCommerce, UBS, UniSQL (acquired by NTT Data), and Weblogic (acquired by BEA). Karl also served as CIO for a local municipality in Utah. Included in Karl's career accomplishments, is a performance track record of exceeding sales objectives, driving operational efficiencies, raising capital, driving strategic partnerships, along with regular speaking engagements.

Robert Kaelin - Vice President of Sales

Bob has achieved excellence in management, sales, marketing, manufacturing and packaging in his impressive career. Bob worked for 21 years with top American pharmaceutical companies, such as Miles Laboratories, Richardson Vicks, Johnson & Johnson and Whitehall Laboratories. He has introduced some of the most successful over-the-counter consumer products: Nyquil, Advil, Tylenol. Bob managed and built two manufacturing companies producing powders, capsules, tablets, liquids, creams and lotions for the direct selling industry.

Bob began a career in Network Marketing when he created USANA for Dr. Myron Wentz. As CEO of InnerLight International he developed programs and sales tools to instill confidence and enthusiasm in the employees and distributors. Bob negotiated the sale of InnerLight to the Quigley Corporation. While CEO of Univera Laboratories, Bob led the development of natural product alternatives to prescription drugs using the science, genomics and biological research of herbs and plants. As Director of Sales, Bob launched Sisel International in the U.S., Japan and New Zealand.

With cutting-edge experience in leading and directing all phases of national product introductions, Bob understands success comes from a creative and synergistic approach to product concept, development, market strategy, manufacturing and sales implementation. He receives his greatest satisfaction in helping people maximize their potential. Bob believes the MLM industry can provide the opportunity to create a healthier, more productive, fulfilling life. He is excited to be a part of Max International and participate in the incredible culture of helping people discover their unique paths. He will motivate and empower them as they turn their dreams into reality.

Jeff Hanson - Chief Technical Officer

Jeff Hanson has more than 20 years experience as a software engineer and architect, including working as senior architect for Financial Fusion, chief architect for the Zareus SOA platform, and chief architect for eReinsure.com.

Jeff has designed and implemented systems for retail banking, global markets, mortgage lending, newspaper publishing, reinsurance, and others. Jeff is a member of the expert group for the Java Management Extensions Remote API specification and a member of the International Association of Architects (IASA).

Jeff has authored many articles and books for the software industry including Messaging Technology for the International Association of Software Architects (IASA) skills library.

David J. Bagley – Vice President of Product Development

Dave possesses a unique fusion of tested experience in nutritional product development, marketing, and sales. As the owner of an international nutrition company, Dave has experienced firsthand the value of unique products that are science based, novel, and deliver a recognizable benefit.

Dave has worked with and developed 14 international nutritional supplements with health care professionals from around the world including Ph.D’s and M.D’s with specialties ranging from holistics, a dean of science from a major international research university, and specialized neurovascular physiology.

Product categories of experience include antioxidant support, immune function, vasculokinetic support, joint care, weight loss, mood support, and athletic performance.

Dave’s additional experience includes: Franklin Covey Sales Associate to Fortune 500 companies (First Things First training), Small business consultant for Professional Marketing (Business strategy, marketing, and operations), and National Sales Manager for Impact Media, working with label companies for award winning singers and groups.

Dave earned both Bachelor of Science and Bachelor of Arts degrees from the David Eccles School of Business at the University of Utah.

Dave is committed to developing the most respected, beneficial, and science-based product lineup of any company.

Dave has been married 11 years and resides in Utah with his wife and three daughters.

Rick Nelson – Vice President of Business Development

An industry veteran for nearly 20 years, Rick started his career with Nu Skin Enterprises, an industry icon that set early growth records and became a billion-dollar giant in the direct selling space. In a variety of senior level roles, Rick worked directly with top producing field leaders and helped the company align resources, technology and strategy to grow organizations and markets around the world.

Rick spent over 10 years of his career in South Korea, three years of which running Nu Skin Korea that generated over $276 million ($15 to $19 million per month) in sales in less than 20 months in that challenging and dynamic market. He is expert and creative at attacking business, cultural and regulatory issues on a global scale.

Rick has a deep understanding of how to optimize corporate performance as it applies to direct selling. He fully leverages corporate skill sets and expertise and maps the collective contributions of these talented individuals into increased efficiencies in field leader business operations, thus creating a long-term partnership for success for everyone concerned.

Rick graduated from the University of Utah in International Economics and holds a minor in the Korean language from Brigham Young University. Rick and Carol and their three children make their home in Holladay, Utah.

Mike Larkins – President of International Markets

Mike Larkins comes to Max International with over 25 years of sales and executive management experience. Having served as CEO of two companies, Chief Operations Officer and Chairman of the Board of two other companies, his varied management and marketing experience includes 14 years with network marketing companies in the U.S. and abroad. He also serves on the board of directors of two local banks.

Mr. Larkins is uniquely suited for international development based on his B.A. in business administration (with a minor in Asian studies), an MPA degree in organizational behavior and Ph.D. studies in business administration.

While serving as a Senior Vice President of a sales division at Franklin-Covey, his international strategy and its resulting $120 million in sales were key drivers in growing Franklin-Covey into an $800 million company.

In joining the Max International executive team, Mr. Larkins will help Max take its unique products and opportunity into the high-growth international marketing arena. Having lived in Japan for six years, Mr. Larkins’ business experience and fluency in the Japanese language will be invaluable in introducing Max International into the world’s largest market.

“Max Associates expect us to be aggressive in opening these important markets, but just as vital is for Max to do it right,” Mr. Larkins said. “We must put the essential infrastructure and support in place as Max pursues its global growth agenda.”

Justin Call – Vice President of Customer Care

Justin comes to Max International with over 15 years of management experience, in sales, service and marketing, both in the U.S. and international markets. Prior to joining Max, Justin worked for Oracle, the world's largest enterprise software company, working with Fortune 50 companies in the high tech and aerospace and defense industries.

Justin attended Brigham Young University, where he studied Business Management. While attending school, he went to work for an international movie production and distribution company, eventually becoming the VP of Sales and Marketing of a 600-person call center organization. During his time there, he was involved in restructuring the customer service department, developing numerous technology implementations, and starting preferred customer programs in England and Canada.

Justin and his wife, Jennifer, live just south of Salt Lake City with their 4 children.